Frequently Asked Questions

Feedback Automation Tool (9)

No, we send emails to Amazon, then Amazon sends it to the customer. Amazon emails should never be spam unless the customer specifically marks Amazon emails as spam. There is no way to track this.

An email is rejected if the Buyer’s email we retrieve from Amazon is invalid.

No. Amazon has some rules and guidelines for sending customers’ emails. A buyer’s email address can only be retrieved after an order has shipped. When you send an email to a customer through SellerMobile’s Feedback Tool, it goes through Amazon and then to your customer.

Sent means we attempted to send the email. Delivered means that our attempt was successful and that Amazon received the email.

Once an email is sent by you, through SellerMobile, it goes to Amazon. Amazon changes the email domain to and sends the email to your customer. In this way, when a buyer receives an email the ‘sender’ will be displayed as an Amazon email address and not as a SellerMobile email address.

Smart tags are dynamic, order-specific attributes that will be plugged into the email content when an email is sent out.

a. By default, when an email campaign is active, it will send emails to all buyers. However, you can use the Filters to narrow down whom you want to send emails to, based on their orders, items, or channels.
b. By default, the feedback request emails will be sent 5 days after an order is shipped. You can adjust this value to have the emails sent out on an earlier or later date based on your channel. However, we recommend that you set this value to 5-10 days to ensure the buyer has received the item and had a chance to use it.

To enable the use of SellerMobile’s Feedback Automation tool you will need to add ‘’ as an approved sender in your Amazon Seller Central account.

Recent Amazon updates permit the seller to send one email message per order requesting for feedback. SellerMobile’s tool will adhere to these regulations and enable you to send one email to your customer requesting for seller feedback and product reviews, once the order has shipped (Amazon releases a buyer’s email address only once an order has shipped). As a seller, you should be careful not to misuse the feedback tool to send irrelevant emails to buyers and risk account suspension.

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