Effective Strategies for Improving Your Seller Feedback on Amazon
As with any online marketplace, having strong seller ratings is important when looking to win new customers’ trust and bring in more sales. In today’s post, we will focus on the importance of Seller Feedback and look at the different ways you can implement to boost your Amazon seller feedback.
Why is Seller Feedback Important
There are two main reasons why you would want to focus on improving your Seller Feedback.
Looking at the following statistics below can give you an idea of how important reviews are.
- Nearly 95% of buyers read online reviews before making a purchase (Spiegel Research Center, 2017)
- 68% of Americans report positive reviews making them more likely to use a business (BrightLocal, 2017)
- Given two products with similar ratings, consumers are more likely to buy the product with more reviews (Psychological Science, 2017)
It’s clear that reviews can impact a customer’s purchasing decisions. Consumers nowadays are driven to make a positive buying decision based on a fellow shopper’s review. The more positive reviews you have, the better chances you have in earning a potential customer’s trust and their business.
Win the Buy Box
Obtaining the coveted buy box can make or break your business. According to BigCommerce, 82% of Amazon sales take place in the Buy Box. This is chiefly because the ‘buy now’ button is easy to see, access and click. However, taking over the buy box is no small feat. It takes into account multiple factors including the fulfillment method, Amazon prime eligibility and, most importantly, the seller feedback rating.
How to Get More Positive Amazon Seller Feedback
Now that you know how important Seller Feedback is to your Amazon success, it is time to learn the different strategies that can help you boost it.
Prepare the Package Nicely
It is one thing to deliver a product on time and entirely another thing to send it wrapped in a beautiful package. There is a different level of excitement a nicely wrapped present creates. More so, the unique experience it brings when unboxing it. Once you achieve this, your customers would definitely be leaving you positive seller feedback in an instant.
Creating engagement is not only a perfect way to enhance brand awareness but also to make customers more than happy to drop good seller feedback on your page. There are several tactics you can employ to engage your customers, such as:
- Including an unexpected freebie in their current purchase
- Slashing off a certain amount on their next purchase
- Opening a pop-up shop in areas where you have lots of customers
Request for Feedback Nicely
You will be surprised by how many customers are unaware of the importance of leaving good seller feedback. That is why you should be proactive in requesting for feedback. When asking for feedback, you can insert a note in the package you send over or do it via email. Either way, make sure to ask nicely.
Automate the Process
If you are receiving a decent amount of sales, sending through personalized emails for every single order can be time-consuming. By using a feedback generator tool, like what SellerMobile offers, you can auto-send sequence emails from the moment your customer places an order until after they receive their product. Soliciting feedback becomes easy too.
So there you have it – four easy steps for improving your seller feedback. While there are more tips you could follow to raise your seller feedback rating, the ones above can give you a great head start.