Improving Your Business Credibility in the Online World
Building a successful online business means building your credibility as well. Whether you’re a seasoned business owner or just pushing your new venture out, the way your customers view your business plays a vital role in your success. Failing to deliver your products and your company at its best to the average consumers may end you up with critics and negative reviews.
Explore the different ways you can increase your business credibility so you build a cornerstone of trust and confidence between you, your business, products and customers.
4 Ways to Increase Your Business Credibility
Build a Website
The best way to start building your online business credibility is through a website. To ensure your business shines out from the crowd, buy a domain and design it using advanced tools and templates. This doesn’t mean that you have to spend a fortune. Do your homework and search for the most affordable website builders. WordPress and Wix both offer stunning templates and allow customization without the hassle of codes. With some basic technical skills, you can create your own website in a day or two.
Assuming you already have a website, make sure to include terms of service and refund policies so your customers (current and potential) know exactly what you are offering. The ‘contact us’ page should be easy to find too. This way, your customers know how to reach you if they have any issues or questions.
Display Customer Testimonials
A good website does not only provide visitors with detailed product information, but also leaves a good first impression. The easiest way to do that is by showing customer testimonials in one of your web pages.
Dedicating a special section of your customer testimonials shows visitors that you have customers and are therefore a legitimate business. But more than that, testimonials are a great way to earn your customers trust from the get-go. The more testimonials you have, the more people will think that you are a trustworthy business. These positive feedback convince people that they can rely on your business, and this increases your credibility in the process.
Create Eye-Catching Content
When people visit your website, they will want to sort through your offerings in an easy manner. By building a product listing, you make their shopping experience worthwhile. Additionally, since your customers are not able to view and touch your products in person before they buy, it is your responsibility to create high-quality product listings, which include detailed product information and visually-pleasing images. If you are providing a service, have charts, reports, graphs and other attention-grabing images to further explain the service.
If you look at Airbnb’s website, its listing looks like magazine pages that display stunning images of offered houses with succinct information underneath. Spend time looking for ideas online or check out your competitors so you can come up with your own design.
Provide Exceptional Customer Service
A business is not a business without customers. By providing top-notch customer service, you cultivate customer loyalty. As you may likely know, loyal customers tend to evangelize brands to their friends, family and colleagues. As a result, not only you earn repeat business from your loyal customers, you also acquire new customers through word of mouth.
Great customer service should focus on treating customers well. That you can do by responding to their inquiries and resolving their issues as quickly as possible. One of the biggest factors in good customer service is speed. Then interact with your customers. Be the first one to reach out to them. Ask them how they’re doing or what they think about you. Send them personalized emails or cards on their birthdays or during special occasions. The ways to making your customers happy are countless!
One of the best ways to show that you truly care is by asking them about their experience. Let them know that you value their thoughts and their feedback matters. This is where our Feedback Generator Tool comes into play. With this tool, we make feedback solicitation easy and quick. So that’s it – four ways to boost your business credibility in the online world!