Avoiding Long Titles in Amazon Listings
Amazon limits product title lengths to 200 characters only, which reminds us why we should avoid long titles when optimizing our product listings.
Many sellers believe and even suggest that maximizing characters in writing product titles is a-must for them to be effective. However, having lengthy titles for your listings may cause more harm than good. Consequences of using long titles may go as far as causing you to get blocked on Amazon, thereby preventing your store and your products to get seen by potential customers.
Why Avoid Long Titles in Amazon Listings?
There are other certain reasons why you should avoid using longer titles for your product listings. Here are some of them:
Customers may find longer titles difficult to read
If your product has a very long title, it might confuse your customers and cause them to just move on to the next product they see. The flow of your copy should be always seamless and easy to read.
Amazon may try to pull your product from the search results
As mentioned earlier, Amazon can block your listing when your title exceeds the number of characters allowed.
You might come out as an incredulous seller
Many customers look into a product’s title to verify if a seller is reliable. Product titles filled with unnecessary elements make the products look questionable. Thus, make your titles simple and straightforward.
Tips on How to Avoid Lengthy Product Titles
Below are some ways and tips on how you can avoid writing titles that are too long for your listings:
Focus on your product
When writing a title for your listing, focus on your product and stay away from using irrelevant terms. As a general rule of thumb, your title should only contain the following elements:
- Brand name of the product
- Model, color, type, or other distinctive terms
- If you’re selling clothes, include the clothing size, package quantity, container volume, or other relevant measurements
- Targeted keywords for effective advertising and promotion.
Shy away from unnecessary words
Do not include price, promotions (25% discount), suggestive commentary (best-selling product), multiple symbols (!!!,?,$) and any information about you. Instead, put those details in the product description. Always keep in mind that your title refers to what your product is and not what it does.
Don’t go into extremes when writing the keywords
Avoid keyword stuffing. Spend time on researching top relevant keywords in your niche and pick out the one that generate more sales and larger search volumes.
Writing effective Amazon product titles take a little bit of time and practice. By keeping these tips in mind, you’ll eventually reach the point where creating eye-catching and optimized product titles becomes as easy as ABC.