Importance of Asking for Product Reviews
Amazon has always placed high emphasis on Amazon customer satisfaction, and receiving reviews from customers are one of the best ways to ensure that you meet their expectations.
In an online business, reviews are vital. These are the opinions and perceptions formed by your customers about your product. Whether it is a negative or a positive one, honest reviews can affect your business.
Some customers tend to give product reviews as soon as they have their purchased item delivered. Others just seem to don’t care with the product review system. For you to gain more product reviews, as a seller, you can ask for it directly from your customers. In asking for product reviews, the following ways can be done:
Send personal letter along with the product
As soon as you stock your product in the Amazon’s warehouse, you can include short letters in your package requesting for a product review. Once the order has been placed and your customer has received the item, they receive the letter as well. While this doesn’t immediately mean they would get back to you, you have 50-50 chances of getting product reviews without exerting too much effort.
Use third-party feedback system
Third-party feedback generator tools, like what SellerMobile has, can ease the process of receiving feedback from your customers. Most tools also come with features that can control negative feedback on your Amazon products. As you may already know, negative feedback creates a negative impression among potential customers. To avoid that, many third-party feedback tools reach out to the customers right before they even write a review.
Ask them directly
In many scenarios, you have to put in the extra effort if you want to get positive reviews. You may send personalized email asking for feedback, or contact your customers by phone – that is if they provided their contact information. While this process can be time-consuming, asking for candid reviews directly to your customers can possibly get you one.
Collecting positive feedback is not merely about improving your ranking or increasing your sales. If you are serious about selling on Amazon, you will want to gain insight into how your customers experience your product and service. This way, you can spot issues and identify ways to overcome them. From there, it is easy for you to meet your customers’ needs and offer a high quality customer experience.